In an age of information overload, a room is comforting because it’s finite, often with a specific intended purpose. Simultaneously, a room can be flexible: you can shift its contents or even include a temporary partition, depending on occasion. You can also position elements in spatial juxtaposition, or create entrances to adjacent rooms through links. In the early days of The Creative Independent, we sometimes thought of TCI’s website like a house next to a river. We considered the interviews the flowing water, as they were our house’s nutrients and source of life. We would collect and drink from the water every day. But sometimes, depending on its nutrient makeup, the water would change our house. We’d wake up to see a new door where a picture frame once was. Knowledge became the architect. Like any metaphor, it’s not perfect. For better or worse, it’s much more difficult to delete a building than a website.

Back